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MIT-caliber strategy. Operator execution speed. For companies between $5M and $100M that need to scale, internationalize, or 3x their profitability — without hiring McKinsey.
Diagnostic-First · Architecture-Driven · Results-Measured
Strategy decks fail owner-led companies because a deck has no owner, no deadline, and no consequence. An operating system is different: documented decisions, weekly cadence, numbers that turn red when something breaks. We build the second thing — and we stay until it runs without us.
— Carlos Uceira, Founder
3.2x
revenue in 18 months
Challenge — US SaaS company stalled at $8M after three failed LATAM entry attempts.
Intervention — Rebuilt pricing architecture, localized the GTM, installed a partner channel that produced 40% of Year 2 revenue.
Internationalization
$4.2M
recovered margin
Challenge — $28M manufacturer losing margin to vendor concentration and four years of frozen pricing.
Intervention — Profitability waterfall surfaced $4.2M in recoverable annual margin; pricing and vendor strategy captured it in 12 months.
Profitability Engineering
27%
valuation increase pre-exit
Challenge — $15M firm entering an acquisition with heavy founder dependency and a thin data room.
Intervention — Restructured revenue mix, cut founder dependency, rebuilt the data room. Valuation rose 27% in 9 months.
M&A Readiness
Three phases. One architect. From diagnosis to running system.
360-degree assessment: financial waterfall, growth constraints, market position, organizational capability. We find the real problem — not the symptom you called about.
Custom strategic blueprint with dependencies, timelines, and measurable milestones. A system your team can execute against, not a deck that collects dust.
We work alongside your team to install the system. Weekly sprints, real-time problem solving, process installation. The strategist is the operator.
Carlos Uceira runs his own companies — AI products in production, SaaS infrastructure, operations spanning the US, Europe, and Latin America. He has built, priced, hired, entered markets, and fixed margins with his own capital at risk, across 12+ countries.
That changes what you get. The diagnostic frameworks, the financial models, the international playbooks — every one was tested on his own businesses before a client ever paid for it. MIT Sloan and IESE supplied the theory. Operating supplied the judgment about which theory survives contact with a real P&L.
— Carlos Uceira
Read the full storyEvery engagement is custom-scoped. Pricing is published because serious buyers deserve a straight answer.
We had three consulting firms tell us to 'expand internationally.' Carlos was the first to show us exactly which market, which entry model, and which regulatory risks would kill us. We entered the US market in 90 days.
CEO
European Consumer Brand, $22M revenue
The diagnostic found $4.2M in margin leakage we didn't know existed. That's not strategy — that's forensic accounting meets strategic clarity. The ROI on the engagement paid for itself in month two.
CFO
US Manufacturing, $28M revenue
We interviewed McKinsey, BCG, and Carlos. McKinsey sent a partner for the pitch and junior associates for the work. Carlos was the person who scoped it and the person who executed it. That made the difference.
Founder & CEO
B2B SaaS, $14M ARR
Limited Engagements Per Quarter
Find out where your business is leaking profit, growth, and enterprise value. A 360-degree assessment across six dimensions — with an action plan, not a PowerPoint.
Applications reviewed within 48 business hours. Qualified applicants receive a diagnostic call invitation.
“The diagnostic found $4.2M in margin leakage we didn't know existed. The ROI on the engagement paid for itself in month two.”
CFO
US Manufacturing, $28M revenue