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Channel architecture, pricing power, sales infrastructure. We remove the structural constraints that cap your growth at every revenue inflection point.
Every company that stalls between $5M and $50M hears the same advice: hire more salespeople, spend more on marketing, work the pipeline harder. The advice fails because revenue plateaus are structural, not tactical. The sales motion that produced your first $5M depends on founder relationships, improvised processes, and one or two channels that are quietly saturating.
The symptoms are familiar. Pipeline grows but conversion drops. New sales hires produce at a fraction of the founder's rate. Customer acquisition cost creeps up every quarter while deal sizes stay flat. The team works harder each year for smaller gains.
These are not effort problems. They are architecture problems, and they have specific, fixable causes: undocumented sales process, exhausted channels, and pricing set years ago when the company was smaller and less proven.
The engagement starts with a revenue diagnostic: we trace every dollar from lead source through close, map conversion at each stage, and benchmark your pricing against the value you deliver. Most clients discover that 60-80% of revenue depends on one channel and that their pricing has not moved in three or more years despite a stronger product and a stronger reputation.
From the diagnostic we build the scaling architecture across three layers. First, sales system codification: the founder's sales instincts become documented qualification criteria, discovery frameworks, proposal structures, and objection handling that new hires can execute. Second, channel architecture: a tested portfolio of the next two or three revenue engines, built before the current ones exhaust, with a 90-day evaluation framework for each experiment. Third, pricing restructure: value-based pricing tiers backed by willingness-to-pay research, because a 5% price increase drops straight to the bottom line.
Then we install it with your team. Weekly sprints, live deal reviews, and process iteration until the system produces revenue without the founder in the room. That is the test: growth that survives the founder's vacation.
From $35K
Diagnostic phase runs weeks 1–3. Architecture build runs weeks 3–8. Installation runs months 2–6 with weekly execution sprints alongside your sales leadership. One senior operator runs the engagement end to end — the person who scopes it is the person who executes it.
Pricing starts at $35K for the diagnostic and architecture phases. Installation is scoped after the diagnostic, based on what the data shows.
A VP of Sales executes inside an existing system. If the system is broken — saturated channels, mispriced offers, undocumented process — a new VP inherits the same constraints and fails for the same reasons. We build the system first. Many clients hire their sales leader during or after the engagement, using scorecards we build together, and that hire walks into a working machine.
Pricing changes typically show P&L impact within one quarter. Channel experiments produce decision-grade data within 90 days. Full sales-system installation takes 4–6 months. We set baseline metrics in week one so impact is measured, not asserted.
Diagnostic and architecture start at $35K. Installation is scoped separately after the diagnostic because the work depends on what we find. Clients typically see the engagement pay for itself through pricing changes alone — a 5% increase at a $20M company with 40% gross margin adds roughly $1M in annual gross profit.
We work with the team you have. The codified process usually raises existing rep performance because it transfers what the founder does instinctively. Where the diagnostic reveals capability gaps, we tell you directly and help you build hiring scorecards. Personnel decisions stay yours.
Most sales consulting trains behavior inside a broken structure. We change the structure: pricing, channels, and process. Behavior change follows structure change, not the other way around. Ask the previous consultant what they changed about your pricing — the answer is usually nothing.
Every engagement begins the same way: a 360-degree diagnostic that tells you what is actually constraining the business. Applications reviewed within 48 business hours.