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Market selection scoring, regulatory pre-scan, entry model design. International expansion executed with a playbook proven across three continents.
International expansion is the most expensive way to test a hypothesis. Done right, it multiplies revenue across geographies. Done wrong, it burns $500K to $5M teaching lessons that a six-week pre-scan would have surfaced for $25K.
The failure pattern repeats: a company picks a market because the board likes the story, skips the regulatory analysis because momentum feels good, prices the product like the home market, and hires a country manager with a great accent and no playbook. Eighteen months later the international line on the P&L is red and the domestic business has paid the bill.
Roughly 60% of mid-market companies that internationalize without a regulatory pre-scan fail in their first market. The cause is rarely demand. It is preparation.
We run market selection as a scoring exercise, not a debate. Seven dimensions — serviceable obtainable market, competitive density, regulatory complexity, localization distance, talent availability, channel maturity, and strategic fit — scored and weighted, so the entry decision rests on data instead of enthusiasm.
For the top markets we run the regulatory pre-scan: entity formation, tax obligations, employment law, data privacy, industry licensing, and import rules, with hard cost estimates attached. A market with $20M in obtainable revenue and $3M in compliance cost is a $17M market. We model the net.
Then we design the entry: direct subsidiary, partner-led, digital-first, or acquisition — matched to your sales motion and risk tolerance — with localized pricing, a 90-day go-to-market plan, and the partner vetting or hiring plan to execute it. Where clients want execution support, we stay on the ground through the first deals.
From $50K
Market selection and pre-scan run weeks 1–6. Entry architecture runs weeks 6–10. Entry execution support runs months 3–6 and beyond, depending on the model chosen. Carlos has operated businesses across 12+ countries in the US, Europe, and Latin America; the playbook comes from entries he has run, not reports he has read.
Pricing starts at $50K for selection, pre-scan, and entry architecture. Execution support is scoped per market.
The US, Western Europe (Spain, Portugal, Italy, and the broader EU), and Latin America (Brazil and Mexico primarily). These are markets where we have operated directly. If your target market is outside that footprint, we say so in the first call and refer you out.
Entity formation requirements, federal and regional tax obligations, employment law, data privacy rules, industry-specific licensing, and import/export restrictions — each with an estimated cost and timeline. It is a focused 4–6 week assessment, not a full legal audit, and it costs $15K–$25K as a standalone. Companies that skip it routinely spend $200K–$500K learning the same facts.
It depends on your sales motion and the market's channel maturity — which is exactly what the scoring model measures. Most $5M–$50M companies should start partner-led or digital-first, then go direct once revenue justifies infrastructure. High-touch enterprise sales in relationship-driven markets sometimes warrant direct entry from day one. We model both and show you the math.
With a partner-led or digital-first entry, first deals typically close within 90–120 days of entry start. Direct entry takes longer: 6–9 months including entity formation and hiring. The 90-day plan defines pipeline and conversion gates so you know by day 90 whether the entry is on track or needs a course correction.
Both. The selection, pre-scan, and blueprint phases are fixed-scope. After that, many clients keep us through the first market entry sprint: partner negotiation, first hires, pricing decisions, and weekly execution reviews until the entry stands on its own.
Every engagement begins the same way: a 360-degree diagnostic that tells you what is actually constraining the business. Applications reviewed within 48 business hours.